The Kenya Broadcasting Corporation (KBC) has secured the exclusive free-to-air (FTA) rights to broadcast the 2024 Paris Olympic Games, providing millions of Kenyans with the opportunity to watch one of the world’s most prestigious sporting events from the comfort of their homes.
In an announcement made earlier today, KBC confirmed that it would be the sole FTA broadcaster of the Paris 2024 Olympics in Kenya. This agreement means that KBC will offer comprehensive coverage of the games, including live broadcasts of key events, highlights, and in-depth analysis.
The 2024 Paris Olympics, scheduled to take place from July 26 to August 11, will feature over 10,000 athletes from around the globe competing in 32 sports and 329 events. With the exclusive broadcasting rights, KBC will bring the excitement of the games to Kenyan viewers, showcasing the talents and triumphs of athletes in disciplines ranging from athletics and swimming to gymnastics and football.
KBC’s Ag. Managing Director, Paul Macharia, expressed enthusiasm about the deal, highlighting the significance of the Olympic Games in promoting sports and unity. “We are thrilled to bring the 2024 Paris Olympic Games to our viewers. This exclusive partnership reaffirms KBC’s commitment to providing high-quality and accessible sports content to Kenyans. The Olympics is a special event that inspires and brings people together, and we are honored to be the channel that delivers these memorable moments to our audience,” said Macharia.
The exclusive FTA rights ensure that KBC will have the first choice of live events and prime-time slots, guaranteeing extensive and uninterrupted coverage. Kenyans can look forward to watching their favorite Olympic sports and cheering on their national heroes as they compete on the international stage.
In addition to live event coverage, KBC plans to offer special programming, including athlete profiles, behind-the-scenes stories, and expert commentary to enhance the viewing experience. The broadcaster aims to capture the spirit of the Olympics, celebrating the dedication, hard work, and sportsmanship of athletes from around the world.
