09
Jul
The Kenya Tourism Board (KTB) is banking on public-private partnerships to position Kenya’s adventure tourism opportunities. Kenya Tourism Board (KTB) CEO June Chepkemei says adventure tourism has demonstrated resilience and potential to attract more visitors into the country thanks to its adaptability and broad economic benefits that support local communities. "Recent statistics point to the growth of adventure travel with its resilience and ability to support local economies, especially as countries rebuild following the global travel rebound from COVID-19," Chepkemei noted. While pointing to other diverse tourism experience the country has to offer, the CEO highlighted on multi-faceted adventure experiences…