Dream Hotels & Resorts (Dream) and CityBlue Hotels (CityBlue) have announced a strategic sales and representation partnership to enhance their market presence across Africa. The alliance, embodied by the tagline, ‘Collaborating for a Brighter African Hospitality Future,’ marks a significant milestone in bringing together two renowned African hospitality companies with a shared vision of sustainable growth.
Dream, a prominent player in South Africa’s hospitality industry, boasts a portfolio of 23 mixed-use properties. CityBlue, Africa’s fastest-growing local hotel chain, operates properties in Accra, Dar es Salaam, Juba, Kampala, Kigali, Lamu, Mombasa, and Nairobi, with plans to reach 50 operating hotels by 2028.
“Collaboration is a powerful force that brings together diverse perspectives,” said Nick Dickson, Director of Dream Hotels & Resorts. “By combining our resources, expertise, and extensive networks, we’re establishing a unified approach to market expansion, while delivering even greater value to our guests.”
Jameel Verjee, Founder & CEO of CityBlue Hotels, echoed this sentiment, noting that the East & West-meets-South partnership will include joint marketing campaigns, co-branded promotions, combined trade show representation, and the exchange of contracted agents, wholesalers, and clients to ensure a diversified market reach.
“A rising tide lifts all boats,” he added.
“By working together in complementary markets, we are endorsing the opportunities of pan-African collaborations, which ultimately leads to a more resilient, robust, and unified industry.”
An official Memorandum of Understanding (MOU) between Dream and CityBlue will be signed at the Africa Hotel Investment Forum (AHIF) in Windhoek during the week of June 25, 2024. This cohesive partnership aligns with AHIF’s mission of fostering investment, collaboration, and growth in African hospitality.
The partnership is poised to leverage the strengths of both companies, enhancing their ability to provide exceptional hospitality experiences while contributing to the overall development of the African hospitality sector.
