2024 Paris Olympic Games

Paris Olympics To Spotlight Kenya’s Sports Tourism Potential

Paris Olympics To Spotlight Kenya’s Sports Tourism Potential

The tourism sector has described the Paris Olympics as yet another opportunity to position Kenya’s destination brand. Principal Secretary for Tourism John Ololtuaa says the role of sports personalities as national icons and global ambassadors is key to showcasing the destinations potential for tourism and sports during the games. While rallying Kenyans to cheer on the Kenyan team representing Kenya in the Paris Olympics scheduled for July 26th – August 11th, 2024, the PS also noted that the Olympics was a timely chance for the country to highlight its long-standing reputation for sporting and athletic prowess, cementing Kenya's status as…
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KBC Secures Exclusive Free-to-Air Rights for 2024 Paris Olympic Games

KBC Secures Exclusive Free-to-Air Rights for 2024 Paris Olympic Games

The Kenya Broadcasting Corporation (KBC) has secured the exclusive free-to-air (FTA) rights to broadcast the 2024 Paris Olympic Games, providing millions of Kenyans with the opportunity to watch one of the world’s most prestigious sporting events from the comfort of their homes. In an announcement made earlier today, KBC confirmed that it would be the sole FTA broadcaster of the Paris 2024 Olympics in Kenya. This agreement means that KBC will offer comprehensive coverage of the games, including live broadcasts of key events, highlights, and in-depth analysis. The 2024 Paris Olympics, scheduled to take place from July 26 to August…
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