Kenya Tourism Board (KTB)

23 Aug

KTB Partners With Kisumu County To Upskill Taxi Drivers In Service Delivery

Reporter0 CommentsBusinessKenya Tourism Board (KTB), Kisumu County

The Kenya Tourism Board (KTB) has partnered with Kisumu County to equip taxi drivers operating in the region with requisite skills and knowledge aimed at enhancing visitor experience. The intensive training program is part of KTB’s capacity building initiatives focusing on players in the tourism value chain, especially those that are the first point of contact for visitors when they arrive in the destination. Speaking on the initiative, KTB CEO June Chepkemei highlighted the critical importance of taxi drivers in enriching the overall tourist experience and showcasing the diversity of attractions in the country. "The journey between an airport or…

KTB Taps Into The Kenyan Diaspora To Attract Tourists

Reporter0 CommentsBusinessJune Chepkemei, Kenya Tourism Board (KTB)

The Kenya Tourism Board (KTB) is rallying Kenyans in diaspora to support tourism promotion. Yesterday, the tourism marketing agency launched a tourism marketing drive dubbed “Ziara Kenya One Diaspora One Tourist” that seeks to harness the diaspora’s networks to attract at least one tourist per diaspora member annually, thus helping catalyze growth in the tourism sector. While addressing the Kenyan diaspora during the launch of the campaign at the Kenya House on the sidelines of Paris Olympics, KTB CEO June Chepkemei said that the campaign is an embodiment of belief that the board has with diaspora’s power to play a…

KTB Taps Into Public-Private Partnerships To Spur Adventure Travel

admin0 CommentsBusinessJune Chepkemei, Kenya Tourism Board (KTB), Tourism

The Kenya Tourism Board (KTB) is banking on public-private partnerships to position Kenya’s adventure tourism opportunities. Kenya Tourism Board (KTB) CEO June Chepkemei says adventure tourism has demonstrated resilience and potential to attract more visitors into the country thanks to its adaptability and broad economic benefits that support local communities. "Recent statistics point to the growth of adventure travel with its resilience and ability to support local economies, especially as countries rebuild following the global travel rebound from COVID-19," Chepkemei noted. While pointing to other diverse tourism experience the country has to offer, the CEO highlighted on multi-faceted adventure experiences…