KLM

KLM has announced a significant evolution inits brand strategy with the introduction of ‘Travel Well’, its newplatform that is designed to enrich the travel experience for every passenger. Underpinned by adedication to enhance the meaningfulness of travel journeys, Travel Wellembodies KLM's commitment to foster genuine connections with travellers. Thisinitiative integrates thoughtfulness and care into every aspect of the KLMexperience, ensuring that each journey is memorable and impactful. "As part ofTravel Well, KLM has refined its purpose to 'creating memorable experiences onthe planet we care for'. This reinforces our belief that travel is not justabout reaching a destination, but about experiencing…