Victor Bwire

The communication landscape in Kenya, like in the rest of the world, has tremendously changed, demanding that players in both the public and private sectors quickly adapt. People who have ignored communication, especially those targeting mass audiences, whether in public or private sectors, are seeing their brands diminish as they struggle to find ways of sharing their impact with citizens and communities. The changed communication landscape requires the prioritization of strategic communication and investment in both human and media resources to quickly help clients, including the government, maintain touch and communicate their efforts to garner the critical mass required to…